People sometimes look at my career and ask how I got from personal trainer to property developer. It sounds like a massive leap. But when I trace it back, every single step made sense at the time. It was always just the next bold decision.
I started in fitness. Personal training, nutrition, weight loss programs. I had been close to 100 kilos myself and transformed my own body first before I could help anyone else. That experience, of rebuilding yourself from the inside out, became the foundation for everything that came after.
The Pilates Years
I fell in love with Pilates and built multiple studios from scratch. Then I started manufacturing Pilates equipment. Then I founded a Pilates training school. At one point I had businesses in three different parts of the industry simultaneously.
I wasn't jumping around. I was following the thread. Each business taught me something the previous one couldn't. The studios taught me operations. The manufacturing taught me supply chain and product. The training school taught me how to package knowledge and sell it at scale.
"I didn't plan to be in property. I planned to keep doing what I was good at, which was building things from nothing and backing myself when others wouldn't."
The Pivot to Property
I had been managing investment properties for friends on the side for years. I understood the numbers. I understood what made a good deal. When the opportunity to go deeper came, I took it.
I renovated over 20 properties. Then I transitioned into development. Now I'm General Manager of Property Mastermind, Director at Ultra Urban and Ultra Urban Capital, and currently delivering $47 million in active property development projects across Australia.
None of it was planned. All of it was decided.
What the Career-Changers Get Wrong
People think a career change requires a complete identity shift. They wait until they've done enough courses, built enough of a profile, saved enough of a buffer. They wait until they feel like the new version of themselves before they act like her.
That's not how I've done anything. I've always acted first and figured out the rest on the way.
You don't need to have arrived to start moving. You need to pick a direction and go. The expertise builds in the doing, not in the preparing to do.
"Every business I built came from one decision made before I felt qualified. That's the only way I know how to do it."
What I Know Now
The through-line across every business I've built is the same: people who back themselves, make decisions fast, and take action before they feel ready are the ones who build things worth having.
It doesn't matter if you're going from fitness to property or from corporate to entrepreneurship. The principles are the same. The ACTION framework I teach in my keynote came from living this, not from reading about it.
Start where you are. Use what you have. Go before you're ready.
That's the whole thing.
